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GSK Allied Forcesdes

 

 

GlaxoSmithKline: Allied Forces

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MEDIA THE GOAL THE IDEA THE WORDS
VIDEO

Help the sales teams for two products in the same disease category to learn how to work together to overcome the competition.

Create a sly parody of World War II movies, and cast management in the commander roles, to convey the need for both teams to work as "Allied Forces."

Click here for copy sample.
       

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