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GSK Diagnosing the Doctor

 

 

GlaxoSmithKline: Diagnosing the Doctor CD

Words and Ideas
 

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MEDIA THE GOAL THE IDEA THE WORDS
Interactive

Train GSK sales reps in how to handle doctors' objections based on managed care issues.

Bring interactive choices to the role-play format, teaching sales reps how to classify doctor responses and strategize answers to the doctors' concerns.

Click here for copy sample.

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