Charitable foundations

The Challenge:

Help a long-established institution in the Philadelphia area to makes its early learning programs more accessible to educational innovators seeking grants, while also clarifying its requirements for eligibility.

The Storyline:

Through engaging animation, and a conversational tone underscored by a personable, “non-professional” narrator, this piece makes everyday heroes of the program’s potential applicants: teachers and researchers who support reading in homes, neighborhoods and child education centers.