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Engaging engineers with a process-savvy comic book

The Challenge:

The makers of a new mass flow controller wanted to introduce its new technology in a memorable way at a major trade conference.

The Storyline:

A genius physicist and his wisecracking sidekick takes engineers through real-world-inspired case histories in an award-winning comic book filled with inside-the-business references. The 16-page, full-color, multi-episode story was placed in the hotel room packet of every trade show participant, giving all the engineers something to read and laugh about in their downtime.

This campaign generated such a buzz that it was profiled in Inc. magazine.