Personality promotion
The Challenge:
Emphasize and strengthen the bond between viewers and the Action News 5 O’Clock News Team: Lisa Thomas-Laury and Marc Howard.
The Storyline:
It’s 5 p.m., and a young set of new parents are in the maternity ward, trying to choose baby names. To the audience’s surprise, it’s revealed that they’ve had quintuplets – and their naming decision shows they are truly on a first-name basis with the news program’s anchors.